ElbAir Airbus Visitor Centre is the purpose-built public starting point for factory tours at Airbus Hamburg-Finkenwerder. Opened in 2025 just outside the east gate, the 900-square-metre centre uses exhibits, interactive interpretation, and an introductory film to explain Airbus and aircraft production before booked visitors board a shuttle into the working factory. Tours return here after viewing A320-family outfitting and final assembly; the on-site Airbus merchandise shop is also publicly accessible without a factory tour.