Airline Passenger Experience Association (APEX) is a global 501(c)(6) nonprofit airline association whose mission is to sustainably enhance passenger experience through engagement, innovation, recognition, and collaboration across the aviation industry. Its current work serves airlines, suppliers, and related companies through industry standards, thought leadership, events, member networking, global initiatives, awards, and passenger-experience programs, including active 2026 APEX Best awards, Content Market, and CEO recognition activity.